Real Estate Photography

Image Reflects Marketing Plan

Research from a number of sources, including the National Association of Realtors^® (NAR) indicated that property listings posted on the Internet with more than one photograph are more likely to attract buyer attention. Further, a well taken photograph will make a home more competitive than one represented by poorly composed, dark and blurry photos.

Buyers have choices. A search can return tens to hundreds of properties meeting their specific search criteria. They will spend about 3 seconds per property narrowing the list to something managable. The bright, crisp photo that shows off the attributes of the property screams STOP - LOOK AT ME!

Images and the Story

Every property has a story that you want to get across to a potential buyer. What is the story you are trying to tell about that property? Put them to sleep with raw data that they just searched on - 4BR 2.5Bath, 2800 sqft, blaa, blaa, blaa? Glossy narrative they have to read?

Is the story better told with the maximum number of photographs that MLS allows and a visual tour? People want to be entertained, sit back, look at pictures, and watch a movie. The skill of telling the story with pictures where people see themselves in their new home has been shown to reduce selling time and increase the net selling price of the home. The alternative method of standing out is a price reduction when you were already in the price range they were initially looking for.